When watching the IDEO Deep Dive Video in class today, it was interesting to see how different their office was from a typical corporate setting. I feel that I can learn many things about how to interact with a group on a creative level from their design process. The concept maps we created in class today reminded me a lot of the way they started to brainstorm for their re-design of the traditional shopping cart. When watching the process, the level of disorder was apparent, yet seemed organized in the sense that so many ideas were created from their method. Another thing I would like to take away from the video is the research they did. They made the effort to think about, and talk to, consumers of the product they were going to design. For this next project we also get to ask others about the object we have chosen, and this seems like an invaluable technique in order to produce the best results. It was fascinating to see how successful this group has become, all because they take the time to act in a creative manner, rather than following a traditional business model. I also enjoyed seeing their final product and the improvements they made to the shopping cart!
The visual writing handout also provided some great methods for brainstorming. It was interesting to read that Leonardo da Vinci had sketchbooks filled with diagrammatic sketches that could be considered the precursors of brainstorm webs, concept maps, or mind maps. The goal of a mind map is come up with ideas quickly by going in multiple directions at once. Concept maps concentrate on associative relationships, and they focus more on systems thinking. Freewriting was another method talked about that can help generate new ideas and connections. The article talked about the traditional type of brainstorm, except that brainwriting is a way to also include those who are quieter. Word lists are another way to quickly produce ideas as well.
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